Best Link Building Methods: Start Getting Quality Link Building Results Sooner

Over the years, the concept of internet marketing has evolved so much that most of the old best link building techniques like link swapping and link purchases have now become less effective or a strict no-no for most quality link building veterans. There is a reason for this and it is the fact that Google, the biggest influence on link building strategies is perpetually trying to make its page ranking formula a lot more detailed and elaborate. This leaves even good link builders in a state of flux in terms of ever-changing link creation strategies. However, with respect to intricacies of page ranking formula, there are certain things that are well known amongst the search engine optimizing community.  In different words, here are some things that Google is known to be looking for from a good quality website.

Engaging Quality Link Building Principles

1.  Google’s PageRank formula take into account both the quantity and the quality of backward links. 
This is, by far, the most widely known fact amongst search engine optimizers. Both aspects of backwards links i.e. the quality of the links and the quantity of the links are important, which means that a balance of the best link building strategies are recommended. Although quantity of backward links is a fairly simple and objective concept to understand, the quality of these links can be highly subjective if the search engine optimizer is unaware of what characteristics are analyzed by Google. Some properties that Google especially pays attention to, when it comes to the quality of a link, are the prominence of the link in terms of font size, color and placement, the relevance of the anchor text, the relevance of the text surrounding the anchor text and the relevance and trustworthiness of the source page.

2.  Consistency of backward link growth is extremely important which means that there should be no major spikes or dips. 
The reason why this is a major requirement by Google is simply that there are many automated link generating software and programs online that create links with a view to fooling the Google page ranking system. This is not desirable by Google, which aims to provide relevant search results to its users. As a result, the alarm bells ring if some website has unnatural dips and spikes in the growth and quantity of backward links. Therefore, the focus of quality link building has shifted from page rank driven to organic. In simpler terms, this means that backward links should now be created with the final target being real users instead of search engine bots.

3.  Same source of backward link creations measured in terms of IP addresses and name servers is not beneficial. 
This has been a major bone of contention between even the best link building experts of the search engine optimization world. The reason for this is the fact that some optimizers believe that IP addresses do not play a role in determining a websites true link popularity while others think that they are crucial. As Google tends to focus on natural and organic link popularity, logic suggests that it would analyze the source of the backward links that are being created and the best way to do so is with IP addresses. Along with this, since diversity is a major requirement for the evaluation of the popularity of any link, different name servers are also crucial to the success of a link popularity campaign.

Although the above information will be very useful for you, just knowing what Google wants may mean a lot more effort than is actually required. Owing to this, Google itself has some recommendations for getting the best link building results. The following is a list.

Use Only The Best Link Building Practices

1.  Community participation:  
Google’s engineers reveal that community participation is very important for good quality link building campaigns. However, this does not mean that you start relying on spamming on forums to create links for yourself because that would get you blacklisted very fast. Instead, you should focus on providing genuine content in your answers, forum posts and blog comments with a link attached to your signature.

2.  Unique content:  
Unique content here does not mean that you have content that is not copied. Instead, it goes one step ahead in that it means content that is based upon independent and original research. Effectively, you need to put up one of a kind content online so that you set a sort of a trend instead of falling in line with other trends. Creating high quality original content is actually one of the best link building methods because it indirectly influences other websites to link to you if your content is useful, engaging and interesting.

3.  Newsletters:  
Newsletters are not always the best link building methods but they are a source that usually has not been tapped properly yet on most websites. The biggest benefit of newsletters is that they tend to be seen by the receiver for more than one day, whether he or she is looking for information on them or not. Furthermore, although you would mainly only get interested people subscribing to your newsletters, even the most disinterested subscribers would end up seeing the newsletter sent by you.

4.  Lists:  
Lists are a wonderful way to attract the ‘reasonable surfer’ and foster a quality link building  process that grows organically because many surfers are looking for easier and more convenient ways of doing things. This could be anything, from the analysis of core industries in terms of some important characteristics or do it yourself guides.

5.  Blogging:  
Blogging is a technique that overlaps with the previous point of unique content. Blogging is a way to provide authentic and original content to the online community and reaping rewards in terms of consistent followers.

6.  Social media:  
This and the previously mentioned points do not come as a surprise because of Google’s aforementioned drive to encourage quality link building from experts as against automated strategies. Social media websites is where the action is in the current virtual world. These websites attract people in droves and hence are ripe feeding grounds for link hunters. However, spamming, as mentioned before, is not the way to go because that would immediately result in your developing a bad name.

The best link building social media strategy is to create a genuine following instead of an enforced one. Furthermore, as you want to establish recall value and brand image simultaneously with page ranking, you should mainly focus on quality link building techniques instead of quantity driven techniques.