Here’s a few SEO link building strategies. These will get you back link building in no time. You may also want to have a look at this post from Patty Moogan on researching your market to build better back links. One of the best ways to get traffic to your website that is targeted is via back link building because it gives you an opportunity to either trade links with other website owners, use social media, or use content submissions. The problem that many website owners have is that they do not have clear SEO link building strategies and without these in place, you are like a tiny boat in the vast ocean, it is virtually impossible for anyone to see you. Therefore, you need to know how to use the tools that are available to you because they can literally make or break your business.
Article Marketing
Probably one of the best known ways of marketing your site is via article marketing, which is basically finding powerful keywords that are highly searched and building articles around them. There are a couple of mistakes that people make in this area. First, they find keywords that are hotly searched and try to create articles that do not make sense, and therefore, who wants to read them? For instance, let’s say you find a keyword, “install remove software” and you begin your article with “Are you ready to install remove software?” It simply doesn’t make sense and you leave the reader scratching their heads, but savvy readers will know you are trying to make a keyword work even if it makes no sense.
Another area with articles that is a common mistake is overusing the keyword. For instance, you find a keyword, “install software” and then you use it 50 times in a 400 word article, this is called keyword stuffing and Google is on to this, so you need to keep your keyword density (the number of times you use a keyword compared to the number of words in the article) to 5 percent or less. This allows your articles to be searched properly and when they make sense, you have a winning combination for getting your website moved up higher in the search engines results.
Press Releases
SEO link building strategies also includes press releases, which offers powerful back link building possibilities. Here’s how press releases work, you make sure you are putting together polished pieces of writing about the product or service and about your product or service. Remember, as the name implies, press releases are news stories that are written in third-person, has a powerful attention-grabbing headline, and includes a lot of contact information, which makes it easy for people to contact you and make sure to include your website link. The content needs to be meaty without being overly wordy, and don’t fail to add some creditable quotations about the topic you are writing.
Video Marketing
Another powerful way to market your site is by using video marketing, which is a great way to sell your product and get your product or service noticed by millions of people. Think about this, 2 billion videos are watched on YouTube every day and thousands are uploaded daily. Knowing these facts and statistics can literally change the way you market your website. Even if you are camera shy, that’s okay, you can have someone help you with taping meaningful videos that are useful and that link back to your site. Moreover, videos are watched by a large age range typically between 18 to 55 years old, so you have a wide-open audience to reach.
Pay for Authority Directories
Investing in directory links is another great way to get your link posted in web-directories that people trust. Don’t waste your money on cheesy directories because these can actually hurt the image you are trying to portray. Instead, use directories such DMOZ, which is actually a free site that is one of the only ones that truly offers useful links for people searching for specific websites. Others that you will need to invest in are the Yahoo Directory, GoGuides, and Business.com, to name a few. The important thing to remember when investing in directories is to go for the most visited and most reputable.
Sharing Links
One of the hottest ways to get back links to your website is to piggyback on more successful sites. For instance, let’s say you sell designer women’s handbags, do a quick search on Google for “women’s designer clothing” since this goes well with handbags and contact the top five webmasters to see if they are interested in swapping links, you place your link on their site and they place their link on your site. You can instantly get a leg up in the search engine by doing this. However, do not use competition, for instance, you would not want to swap links with another site selling designer women’s handbags.
Having SEO link building strategies is the key to back link building and getting your site higher in the search engine results, which of course, is what every webmaster is after.
SEO.com offers a few more back link building suggestions too.
The main thing to remember when driving traffic to your site is to use the free social media sites because these are sites that are visited by millions daily and can be your key to getting targeted traffic to your site, which means the people you set up the site for are able to easily find you and therefore your sales escalate.
