Permanent link building has become an important part of overall search engine optimization nowadays, the more you have the better your page will rank on Google and the more traffic you will receive. Sounds simple enough, but truthfully it can be a bit confusing and downright frustrating especially when you have spent a lot of time developing your web content and cultivating relationships only to see your site still not ranking well. Here are a few link building tips that will hopefully help you navigate the turbulent waters of online marketing.
Links and Content
Links are great, but there may be a reason yours are not doing as much for you as they could be. You see Google and other search engines send out robots to crawl the web and make determinations on who will make the 1st, 2nd or third page of the search engine results for a particular keyword or phrase. When a link to your site shows up on another site, this is a vote of confidence however did you know that some pages would be better than others would for your links? These search engine robots are not just looking at your links they are considering the content around said link. Therefore the more times your show up on a page that is relevant to your keyword phrase the more weight the link will hold. For example, if your site is about canines, a link to your site from a dog food blog would carry a lot more weight than if it were on a sewing blog. Make sense?
Eggs in One Basket
When you find a really great place to create backlinks it is tempting to do all of your permanent link building from one or two sites. This could burn you if you are not careful. This is exactly what happened too many who were using the popular Yedda site to create their one way links. For a long time you could go on this site, set up a profile and create backlinks to your site that carried with them an impressive PageRank of 6. This was all well and good until the spammers hit the scene and Yedda got wise to the problems. They quickly changed all links to No Follow, creating huge problems for internet marketers who had all their eggs in one basket. Diversify; it is a good idea in investing and a great idea when it comes to link building tips.
Potential Permanent Link Building Strategies
Internet marketing has made fortunes for those who have “cracked the code” so to speak and if you are ready to improve your odds here are some link building tips that may be useful.
1. Blogs and Pages
If you do not want to merely hope for permanent link building you can proactively create your own blogs or pages and place links back to your website. Sites like Hubpages, Squidoo, WordPress, Gather and Blogger are all easy and free to use. Simply sign up, create your profile and start creating quality and useful posts with links back to your site.
2. Bookmark It
Sign up for a free account with a service such as OnlyWire and then bookmark everything you do. If you make a new post bookmark it, post a video, write an article, publish a blog and anything else you do online use social bookmarking to your advantage! This is a very popular and effective method of permanent link building.
3. Content
Write, write and then write some more! Content is the other king of the mountain when it comes to marketing online. There are several article directories on the net today, all of which provide you a way to create links to your site. Some will even allow in-content linking, which is really effective. EzineArticles, ArticleBase and GoArticles are three of the top directories.
4. Online Ads
Have you ever considered using online ads as a forum for creating links? Sites like Craigslist can be invaluable sources depending on your blog or website. If your site qualifies, you can create an account post about ten small ads in different regions with anchor text links back to your site. In under an hour you could have 10 quality links to your website.
5. Blog Commenting
Being active in your community online is probably one of the best link building tips you could ever receive. One way you accomplish this is by commenting on fellow bloggers content. This ads relevance to their blog and gives you a convenient way to create a link to your site. When you do this on sites that are in the same field as yours you really amp up the power of said link. However, this can be a slow process so you will need to exercise patience. Bloggers often have comments set to moderation, which means your comment and link could sit in limbo for weeks or be denied altogether. To ensure this does not happen often make your comments relevant to the posting above and stay positive. In simpler terms, do not just try to gain a link but actually participate in the conversation and your comments are more likely to be approved.
Search engine optimization is not quick, nor is it very simple but with persistence and a little common sense you can take these link building tips as well as others you will find and create a productive website. Remember, the search engines are always revamping the way they rank sites which means your link building strategy will have to evolve and go with the flow. You will never be able to stop learning about new methods and techniques for permanent link building.
Very helpful article! Makes total sense. Linking will remain important but not sure about how the “new” wave of searching and indexing will change in the near future. After all, linking is the best way for a bot to find related pages.