Using a healthy mixture of link building techniques is one of the mainstays of any internet marketing campaign and there is a reason for this. Contextual link building is one of the most effective ways for any website entrepreneur or blogger to improve the traffic on their web page and ranking on all major search engines. Most significant websites like Google and Yahoo have a page ranking formula that rely heavily on backward links to a web page. However, this is just a simple explanation because the formula is extremely elaborate in nature and incorporate a variety of aspects such as quality and quantity of links, user behavioral tendencies and even the formats in which the links have been created. This means that, regardless of what web page or domain you are trying to create backward links for, you need to delve into extreme detail to be successful. A majority of search engine optimization experts employ a variety of link building techniques and focus on contextual link building. Here is a list consisting of the major techniques being used by seasoned search engine optimization professionals all over the world.
- Social networking:
If you have not been living under a rock, then you already know what social networking sites like Twitter and Facebook do. However, it is likely that you have not analyzed the immense potential that these websites hold for search engine optimizers. One basic rule for search engine optimizers is that where there is an influx of online visitors, there is usually the potential for getting some of that traffic to your website using clever but ethical link building techniques. Both these websites are extremely useful not only for networking and getting direct click through visitors but also for further dissemination of your links. These are relevant matters because if you deal in apples and you talk about oranges then you are targeting the wrong audience. Therefore you need to utilize contextual link building strategies, stick to the core subject of your web page and be as welcoming and cordial as you can to create a long standing following for your page. - Article submissions:
Articles submissions are, by far, the best way for you to improve the ranking and popularity of your web page or domain. Article submission, as the name suggests, deals with the submission of articles to article submission websites to create backward links that are relevant. There are three things that you will have to be very careful about here. The first is the kind of articles that you use and this is also the place where the concept of contextual link building enters the picture. It is very tempting to write something with half a heart and post it thinking that it will still generate a link, but you should not do this because a well written article may lead to direct click through traffic and also further spreading of the link. Well written here does not only refer to the standard of English or the style of writing but the relevance of the content with respect to the target web page. In simple and practical terms, if you have a website on coffee makers then do not write about alcohol. Effectively using contextual link building, by writing a good article, will offer you a better chance of getting a spider web like network where you have consciously created the first layer of backlinks to your site. The second aspect of article submissions is that you submit your articles to an article submission website that is regarded highly by major search engines like Google. A prime example of this would be ezinearticles.com which would easily get you a solid, reliable and highly effective link. The final but, debatably, most important facet of article submission is the use of right anchor text. Anchor text, as you already are well aware of, would be the phrase or word on which your link is placed. - Link baiting:
Link baiting is a concept that is fast becoming the foundation of many link building strategies in the world today. Have you ever come across a website that has some extremely funny blog posts or some kind of news update and then shared it with your friends? If you have then you have seen link baiting at its best. Link baiting, basically, means that you provide attractive content on your web page which is designed to encourage people to share it with their friends and acquaintances. This could be anything from written text, some major resource or even some kind of downloadable software. In fact, you can even use innovative or insightful ideas as link hooks. - Press releases:
This is another example of very good white hat link building techniques. They are extremely simple to implement because the primary focus lies in the quality of the content in your press release. Once you have a high quality press release that is relevant and contains all the pertinent keywords, you can optimize them just the way you do for your website. - Link swaps and purchased links:
In case of link swaps, you will have to be extremely discreet to be successful because Google and, indeed, other major search engines do not assign a lot of value to link swaps. However, if the situation is warranted which it is sometimes, then you should not avoid it. An example where you might find these types of link building techniques to be useful would be when you link with your local chamber of commerce, get approved and receive a link from them to include on your website. On the other end of the spectrum are purchased or bought links. Purchasing backward links used to be one of the most common practices in the early days of search engine optimization. This is not the case now and, as a matter of fact, this practice is frowned upon by Google. Therefore, you should use link swaps sparingly and not use purchased links at all.
Google is quickly becoming smarter to link building techniques being used by search engine optimizers in its bid to provide better search results to its users. Therefore, you need to change with the times and adapt to using new ways to acquire authority back links by focusing on contextual link building methods instead of the conventional norms.
